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Marketing research of the problem of distance learning for students of the specialty "marketing"
The article examines the features and problems of using distance learning in teaching marketing c...
Communication strategies for managing material flows in construction: the relationship between marketing, logistics and consumer trust
The article summarizes the theoretical and methodological principles of forming communication str...
Current state and development of Ukraine’s foreign trade with the European Union
This article examines the current state, development trends, and structural characteristics of Uk...
Cultural and tourist routes of small towns of Ukraine: between preservation of historical heritage and modern challenges of sustainable development
The article is devoted to considering the possibilities of developing cultural tourism in small t...
Sustainable development and tour operator activity: synergy of recreation tourism and local experience routes
The article is devoted to a comprehensive analysis of the implementation of the principles of sus...
Modern factors of investment attractiveness of the tourism industry of Ukraine
The purpose of the article is to analyze the current factors of investment attractiveness and ide...
Formation of Ukraine’s tourist image under global transformations in the country studies context
The article examines the conceptual foundations of forming Ukraine’s tourism image under the cond...
Systematization of threats to the enterprise personnel security under conditions of global instability
This research addresses critical challenges facing personnel security in Ukrainian enterprises am...
Socio-economic efficiency of using low-code platforms in digital marketing of higher education institutions
The paper examines the socio-economic efficiency of low-code platforms in higher education digita...
Updating information as an element of economic security for enterprises
The article describes the retrospective development of the concept of «information» and transform...
Methodological foundations of a universal approach to business communication language analytics based on large language models
The article substantiates the feasibility of using large language models (LLMs) as a fundamentall...
Improving the tax burden on small and medium-sized businesses in Ukraine: strategic guidelines in the conditions of martial law
This article examines the theoretical-methodological and practical aspects of improving tax burde...
Labor relations and state policy on non-discrimination in the field of tetanus: a modern view of a young scientist
One of the most pressing and acute problems of modern society in Ukraine is the issue of discrimi...
Social networks as a driving force of societal transformation: opportunities, risks, and regulatory challenges
Amid the era of digital globalization, social networks have become one of the most powerful force...
The role of quality management in the construction sector: analysis and application in the context of Azerbaijan
This article explores the economic importance of quality management within Azerbaijan’s construct...
Methodological approaches to cost management as a tool for planning and ensuring competitiveness
One of the key elements of effective management in a modern organization is the decision-making p...
Social responsibility of brands during the war period: ethics and strategic decisions
During wartime, brands transcend their traditional market roles and become active agents of socia...
Institutional transformation of the construction sector in the context of investment risks
The article examines the terminological and institutional aspects of the development of the const...
The social and psychological context of the concept of management
The article considers the modern concept of management as a complex socio-psychological system th...
Integration of ESG criteria into the strategic management system of agribusiness enterprises
The article analyzes the integration of ESG strategy into global ratings, in particular, which ch...
Team management by a modern manager: from models to practice
The article analyses the evolution of approaches to organizing teamwork in management activities,...
Classification, principles, and determinants of the valuation of digital intellectual assets of the university
The article explores the methodological aspects of the digital transformation of the economy and ...
Modern trends in organizational management for achieving sustainable development: green course and innovations
The article considers the issue of managing organizations in the context of transition to sustain...
Successful implementation of omnichannel strategies in apparel retail: preconditions and outcomes
The article presents a comparative analysis of omnichannel strategies in apparel retail, focusing...
EU member states in times of global turbulence
In the context of global transition, the issue of the balanced growth and a more unified, integra...
Marketing research of the problem of distance learning for students of the specialty "marketing"
The article examines the features and problems of using distance learning in teaching marketing cycle disciplines. Informatization of the educational process is one of the important directions in t...
Communication strategies for managing material flows in construction: the relationship between marketing, logistics and consumer trust
The article summarizes the theoretical and methodological principles of forming communication strategies for managing material flows in construction. The reasons for ineffective communication are c...
Current state and development of Ukraine’s foreign trade with the European Union
This article examines the current state, development trends, and structural characteristics of Ukraine’s foreign trade with the European Union, highlighting both existing challenges and emerging op...
Cultural and tourist routes of small towns of Ukraine: between preservation of historical heritage and modern challenges of sustainable development
The article is devoted to considering the possibilities of developing cultural tourism in small towns of Ukraine, based on their historical, cultural and architectural heritage, taking into account...
Sustainable development and tour operator activity: synergy of recreation tourism and local experience routes
The article is devoted to a comprehensive analysis of the implementation of the principles of sustainable development in tour operator activities with an emphasis on the combination of recreational...
Modern factors of investment attractiveness of the tourism industry of Ukraine
The purpose of the article is to analyze the current factors of investment attractiveness and identify the main trends in the development of the tourism industry in Ukraine. Russia's full-scale inv...
Formation of Ukraine’s tourist image under global transformations in the country studies context
The article examines the conceptual foundations of forming Ukraine’s tourism image under the conditions of global transformations caused by globalization, digitalization, ecological challenges, geo...
Systematization of threats to the enterprise personnel security under conditions of global instability
This research addresses critical challenges facing personnel security in Ukrainian enterprises amid unprecedented global instability and military confrontation. The study develops a comprehensive m...
Socio-economic efficiency of using low-code platforms in digital marketing of higher education institutions
The paper examines the socio-economic efficiency of low-code platforms in higher education digital marketing in Ukraine. Based on a systematic literature review and functional analysis of leading l...
Updating information as an element of economic security for enterprises
The article describes the retrospective development of the concept of «information» and transformational changes in understanding its meaning in scientific discourse. The role of information in ens...
Methodological foundations of a universal approach to business communication language analytics based on large language models
The article substantiates the feasibility of using large language models (LLMs) as a fundamentally new tool in business-oriented language analytics tasks. Unlike traditional rule-based approaches a...
Improving the tax burden on small and medium-sized businesses in Ukraine: strategic guidelines in the conditions of martial law
This article examines the theoretical-methodological and practical aspects of improving tax burden on small and medium enterprises (SMEs) in Ukraine under martial law conditions. The research addre...
Labor relations and state policy on non-discrimination in the field of tetanus: a modern view of a young scientist
One of the most pressing and acute problems of modern society in Ukraine is the issue of discrimination. The main aspects that it covers are, in particular, restrictions on a person on such grounds...
Social networks as a driving force of societal transformation: opportunities, risks, and regulatory challenges
Amid the era of digital globalization, social networks have become one of the most powerful forces shaping contemporary social, political, and economic dynamics. Objectives of the article to examin...
The role of quality management in the construction sector: analysis and application in the context of Azerbaijan
This article explores the economic importance of quality management within Azerbaijan’s construction sector, alongside the current methodologies employed in the sector. Achieving success in modern ...
Methodological approaches to cost management as a tool for planning and ensuring competitiveness
One of the key elements of effective management in a modern organization is the decision-making process, during which the overall policy and strategic directions of enterprise development are deter...
Social responsibility of brands during the war period: ethics and strategic decisions
During wartime, brands transcend their traditional market roles and become active agents of social, economic, and humanitarian transformation. The full-scale war in Ukraine has fundamentally shifte...
Institutional transformation of the construction sector in the context of investment risks
The article examines the terminological and institutional aspects of the development of the construction sector in Ukraine, which are of great importance for the formation of the modern regulatory ...
The social and psychological context of the concept of management
The article considers the modern concept of management as a complex socio-psychological system that goes beyond purely technical and organizational aspects. The authors analyze the relationship bet...
Integration of ESG criteria into the strategic management system of agribusiness enterprises
The article analyzes the integration of ESG strategy into global ratings, in particular, which characterize the level of uncertainty of sustainable development, the level of uncertainty of world tr...
Team management by a modern manager: from models to practice
The article analyses the evolution of approaches to organizing teamwork in management activities, considering contemporary challenges that necessitate a rethinking of the role of the manager in the...
Classification, principles, and determinants of the valuation of digital intellectual assets of the university
The article explores the methodological aspects of the digital transformation of the economy and universities, focusing on how higher education adapts to digital technologies. Digitalization is ide...
Modern trends in organizational management for achieving sustainable development: green course and innovations
The article considers the issue of managing organizations in the context of transition to sustainable development and implementation of the principles of the green course. The relevance of this top...
Successful implementation of omnichannel strategies in apparel retail: preconditions and outcomes
The article presents a comparative analysis of omnichannel strategies in apparel retail, focusing on LC Waikiki, Sinsay, and INTERTOP. It examines how integrating online and offline channels affect...
EU member states in times of global turbulence
In the context of global transition, the issue of the balanced growth and a more unified, integrated EU turns into an existential challenge to the regional bloc. The goal of the paper is to analyze...